Welcome

Welcome Adpartners Advertiser Documentation.

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Overview

In this document, we will walk you through the steps needed to integrate Adpartners Affiliate into your site. The Adpartners tag integration sets you up for long-term success with Adpartners Affiliate, enabling tracking of consumer shopping and purchasing events in a privacy-friendly way. It is the foundation of our commissioning and providing realtime transparency that enables you to grow your program.

Five Simple Steps to Adpartners Integration

1. Implement server-side cookie for Adpartners's click ID.

2. Add Page Visit Tags on all pages from the homepage through the shopping cart. (Optional)

3. Add a Conversion Page Tag on your order confirmation/order complete page.

4. Setup Concurrent Tracking with Inbound Server to Server (S2S). If you are using an A/B testing tool, then you should be able to use this method instead of S2S tracking. Otherwise, please work with your client integration engineer to coordinate testing so that you can verify that the data is successfully received and converted into the correct values in real time.

5. Test that your web pages’ integrity is maintained and the dynamic values you have inserted are correct in the tag within 24 hours after implementing these steps on your site (for example, by creating a test conversion).

Your Adpartners Client Integration team will ensure that the data is successfully received. Please work with your Client Integration Engineer to coordinate testing.

Quick Start