E-commerce

Adpartners use two types of site tags: page tracking tags and conversion tags. It emphasizes that page visit tags are essential for accurate tracking and commissioning, and should be placed on all site pages, including landing pages.

Compliance with GDPR and Universal Tag Behavior

Adpartners, as part of its compliance with GDPR, will pass a URL parameter called "adpdata" on landing pages to pass information about GDPR consent. The purpose of this is to ensure that the Universal Tag behaves in compliance with the regulation. Website owners to ensure that they can accept this URL parameter on all landing pages where affiliates may drive traffic to their website.

Sample landing url

https://www.yoursite.com?adpdata=tsc094

Infrastructure

In the diagram below, you can see the workflow followed during the recording of the click data coming from the affiliate url by combining it with the sales.

There are two simple steps of tracking integrations